Our approach was multi-faceted and data-driven, focusing on leveraging social media and search engines to gradually boost website traffic. We began by identifying high-performing search terms and utilised data collection ads to build lookalike audiences across our client’s digital platforms. This strategy involved creating hyper-specific advertisements based on transactional phrases to attract a highly targeted and interested audience. While these ads initially spurred some traffic growth, our main breakthrough came from audience building. 

Over the first three months, we collected data to target new users, creating similar audiences to those already engaging with the site. We then ran tailored ads across social media, display networks, and search engines, specifically targeting this new audience. After refining our methods through continuous testing and optimisation, the system evolved to become self-sufficient. Our search ads were effectively building specific audiences, which were then engaged through other advertising channels. Once we validated our concept and observed scalable results in the initial months, we progressively expanded our efforts. This scaling strategy led to a remarkable 78.6% increase in new user traffic over the year, a testament to the effectiveness and sustainability of our approach.