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Increased Conversions By 25% With CRO Services

The Challenge

Our client, a B2C ecommerce company, was struggling with a mismatch between their high traffic volume and low conversion rates. Over a span of three months, they generated more than 52,000 visitors, yet the conversion rate remained at just 2.72% which was lower than the industry benchmark. Compounding the issue, the abandonment rate soared to 72.01%, indicating a significant drop-off during the purchasing process. The primary challenge was clear: to increase conversion rates and reduce abandonment without relying on additional traffic. This required a targeted approach to optimising the customer experience and addressing friction points in the sales funnel.

The Approach

To optimise the client’s low conversion rates, we began with a comprehensive Conversion Rate Optimisation (CRO) audit. This audit provided critical insights into the user journey, conversion funnel, identifying key areas of friction and opportunities for improvement.

 

Based on the findings, we implemented several strategic changes:

  1. Website Optimisation: We restructured the website layout to streamline navigation and create a more intuitive user experience, ensuring that customers could easily find the products they were interested in.

  2. Enhanced Call-to-Action (CTA) Placement: By adding more strategically placed CTA buttons, we provided clearer prompts for users to take action, whether it was adding items to their cart or completing their purchase.

  3. A/B Testing: We conducted A/B testing on various website elements, including product pages, checkout processes, and promotional banners. This allowed us to identify which designs, copy, and features resonated most with users and led to higher engagement.

  4. Technical Optimisations: To enhance overall user experience, we made technical adjustments to improve site load times, mobile responsiveness, and functionality, ensuring a smoother and faster interaction across all devices.

By addressing both the design and technical aspects of the site, we created a more user-friendly environment that ultimately boosted engagement and improved the conversion rate.

The Results

30%

Lower cost per acquisition

86%

More inbound leads

25%

More Conversion Rate

35%

Decrease in Abandonment Rate

Other Case Studies

Used Amped Digital for various projects including Social Media Marketing to help us reach a specific geographical audience in Scotland - They delivered the project on time with great results. We recommend working with Amped Digital to identify new opportunities to generate revenue online.

Alexander Taylor Uber Eats

Amped Digital were brought in to increase traffic to our companies website and have delivered incredible results. Their platform works brilliantly and identified traffic generating opportunities which we jumped on. Return has been in line with their predictions and all campaigns they run for us have delivered what they predicted.

Scott Devlin Satelliet UK

Worked with Amped Digital for a number of years to help us establish and develop an online presence. They handled the design of our website and customer portal which has been our go to resource for online sales. 5/5 from us at Worldmail

Marc McCallum Worldmail LTD

Amped Digital built us a complete new website in 6 weeks. The website functions perfectly and far surpassed the inbound enquiry rate we initially expected within 6 months of going live!

Laura Shields Monarch Legal

We have used Amped Digital for our Digital Marketing for years now and I would highly recommend Jamie and the team. They are very knowledgeable and quick to action anything required. Always a 5 star service and fully trustworthy!

Maxx Mann Mannik Merchandise

They demonstrated astonishing levels of knowledge in digital marketing. They were consummately professional yet surprisingly easy to understand in a complex area. We mainly used Amped to work on our website to get more enquiries. They tripled the amount of online enquiries we had in the first 3 months and continue to perform.

Brendan McNulty KPP

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