New Website for International D2C Golf Brand
The Challenge
Sub 70 is a well established D2C golf brand offering high grade golf clubs at a fraction of the price of branded clubs. As they sell direct to consumer – an online platform that maximises order values and conversion rates is at the forefront of their success.
Using our knowledge and experience in the e-commerce sector – we were able to build a full system that maximised the visibility of the brand and turns more visitors into paying customers.
Conversion-Focused Homepage
We designed a bold, product-first homepage featuring a striking hero image of the clubs and dual CTAs—”Shop Now” and “View Range”—that immediately funnel users towards action. Navigation was built for ease, guiding customers intuitively to the right products without friction.
Customisable, Persuasive Product Pages
Each product page was engineered to convert. Users can fully customise their clubs to exact specs with a clean, user-friendly interface. FOMO prompts—such as stock warnings and trust badges—add urgency, while express checkout options keep the path to purchase quick and seamless. Clear breakdowns of club features and specifications are built into the layout for maximum clarity.
Intelligent Checkout Experience
We optimised the checkout process to increase average order value and reduce drop-off. Upsells are strategically placed to encourage add-ons without interrupting flow. Express checkout options like Apple Pay and Google Pay speed up the journey, while abandoned cart capture ensures users can return and pick up exactly where they left off.
Filterable Product Archives with Built-In Trust Signals
To help customers find their perfect club fast, we created filterable archive pages with smart attribute-based filtering. Built-in reviews and subtle FOMO features encourage confident, quick purchases—without compromising user experience.
The Results
102%
Increase in Average Order Value
56%
Increase in Conversion Rate
62%
Increase in Inbound Leads
68%
Decrease in Abandonment Rate
Amped Digital LTD
Registered in Scotland SC746655
View our Terms & Conditions of Business and Privacy Policy
This site is protected by reCAPTCHA and the Google Privacy Policy andTerms of Service apply.
Copyright © 2023. All Rights Reserved.
Locations
Amped Digital Marketing Glasgow
Unit 3 Morris Park
37 Rosyth Road
Glasgow
G5 0YD
Amped Digital Marketing Edinburgh
3 Ponton Street
Edinburgh
EH3 9QQ