New Website for UK's Largest Debt Collection Agency

The Challenge

Federal Management is one of the largest debt collection agencies in the UK but were struggling to convert website visitors into paying clients.  After an in-depth audit of a confusing, text heavy existing site, we identified credible opportunities to increase the conversion rate to ensure more visitors turned into genuine enquiries.

Complete Website Modernisation

We transformed an outdated, text-heavy site into a clean, modern digital experience. The new layout focuses on clarity, professionalism, and ease of use—reflecting the credibility and authority of a leading debt collection agency. The result is a website that builds trust from the first click.

Refined Contact Journeys

We redesigned all contact forms with conversion in mind—streamlined layouts, better prompts, and strong calls-to-action placed exactly where users expect them. The result? Smoother user journeys and significantly improved enquiry rates across key service pages.

Improved Service Pages

To enhance engagement, we restructured the service pages for clarity and flow. Users can now easily navigate between related services, explore tailored solutions, and access relevant downloads—all while moving naturally through a funnel designed to drive meaningful enquiries.

Robust Quotation & Enquiry

With hundreds of legacy pages, we consolidated and restructured the navigation system to prioritise usability. A reworked footer and strategic internal linking now guide users to their ideal service in under three clicks—making the site faster, smarter, and more user-friendly and including social proof on every page to boost trust signals.

The Results

41%

Increase in Engaged Sessions

28%

Increase in Enquiry Form Submissions

77%

Decrease in Abandonment Rate

31%

Increase in conversion rate