Reduced Cost-Per-Action by 181% for a Local Services Company
The Challenge
Our client, a local services company, was exploring PPC advertising for the first time after experiencing high costs with limited results from traditional advertising through other agencies. As a newcomer to PPC in a highly competitive market, their primary challenge was to reduce their cost-per-action (CPA) while reaching a targeted local audience. They needed a strategy that could quickly drive down costs, attract qualified leads, and provide a better return on their advertising investment.
The Approach
To address this challenge, we developed a comprehensive PPC strategy tailored to our client’s specific needs. We started by conducting thorough research to identify high-performing keywords that were both service-specific and location-based, ensuring that all the ads would reach the most relevant audience. We then implemented a flexible bidding strategy to optimise costs and maximise ad visibility. Throughout the campaign, we focused on continuous optimisation, leveraging A/B testing and performance data to refine ad copy, landing pages, and bidding strategies. This approach enabled us to reduce the cost-per-action by 180% in just 3 months, delivering high-quality leads at a significantly lower cost.
The Results
181%
Lower Cost-Per-Acquisition
151%
More Conversions
59.4%
Increase in Conversion Value
41.1%
Decrease in Cost-Per-Click
