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Reduced Cost-Per-Action by 181% for a Local Services Company

The Challenge

Our client, a local services company, was exploring PPC advertising for the first time after experiencing high costs with limited results from traditional advertising through other agencies. As a newcomer to PPC in a highly competitive market, their primary challenge was to reduce their cost-per-action (CPA) while reaching a targeted local audience. They needed a strategy that could quickly drive down costs, attract qualified leads, and provide a better return on their advertising investment.

The Approach

To address this challenge, we developed a comprehensive PPC strategy tailored to our client’s specific needs. We started by conducting thorough research to identify high-performing keywords that were both service-specific and location-based, ensuring that all the ads would reach the most relevant audience. We then implemented a flexible bidding strategy to optimise costs and maximise ad visibility. Throughout the campaign, we focused on continuous optimisation, leveraging A/B testing and performance data to refine ad copy, landing pages, and bidding strategies. This approach enabled us to reduce the cost-per-action by 180% in just 3 months, delivering high-quality leads at a significantly lower cost.

The Results

181%

Lower Cost-Per-Acquisition

151%

More Conversions

59.4%

Increase in Conversion Value

41.1%

Decrease in Cost-Per-Click

Lower Cost-Per-Acquisition by 181%

Other Case Studies

Used Amped Digital for various projects including Social Media Marketing to help us reach a specific geographical audience in Scotland - They delivered the project on time with great results. We recommend working with Amped Digital to identify new opportunities to generate revenue online.

Alexander Taylor Uber Eats

Amped Digital were brought in to increase traffic to our companies website and have delivered incredible results. Their platform works brilliantly and identified traffic generating opportunities which we jumped on. Return has been in line with their predictions and all campaigns they run for us have delivered what they predicted.

Scott Devlin Satelliet UK

Worked with Amped Digital for a number of years to help us establish and develop an online presence. They handled the design of our website and customer portal which has been our go to resource for online sales. 5/5 from us at Worldmail

Marc McCallum Worldmail LTD

Amped Digital built us a complete new website in 6 weeks. The website functions perfectly and far surpassed the inbound enquiry rate we initially expected within 6 months of going live!

Laura Shields Monarch Legal

We have used Amped Digital for our Digital Marketing for years now and I would highly recommend Jamie and the team. They are very knowledgeable and quick to action anything required. Always a 5 star service and fully trustworthy!

Maxx Mann Mannik Merchandise

They demonstrated astonishing levels of knowledge in digital marketing. They were consummately professional yet surprisingly easy to understand in a complex area. We mainly used Amped to work on our website to get more enquiries. They tripled the amount of online enquiries we had in the first 3 months and continue to perform.

Brendan McNulty KPP

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